InStat Sport

Owned the roadmap for an elite-sports B2B SaaS serving 25+ organizations — top European football clubs, NBA, NHL — with 5,000+ seats.

+40% active usage via user research, in-product onboarding, workflow improvements; 90%+ annual renewal rate.

Led a 12-person cross-functional team; quarterly releases on schedule with zero critical production incidents.

Company acquired by HUDL.